Research findings for a national study conducted by the Partnership for Food Safety Education in 2007 reveal that a majority of adults (64 percent) indicated that it is 'very important' to follow safe food handling procedures. More than half of adults surveyed consider the threat of foodborne illness to be very serious.

However, less than 60 percent are correctly following important safe food handling practices. The Partnership's research shows that despite the fact that a majority of adults feel confident they understand and follow food handling procedures, a sizeable number do not consistently follow certain safe food handling practices.

The Partnership for Food Safety Education and its government liaisons from the U.S. Department of Agriculture, U.S. Food and Drug Administration, and U.S. Center for Disease Control and Prevention, have joined to create a campaign to bring renewed focus and a fresh new look to the four core food safety practices of Clean, Separate, Cook and Chill.

This bold new Be Food Safe creative platform has been developed specifically for and with input of leading retailers and Suppliers. It is designed to remind consumers about important safe food handling practices at the places where they shop for food.

Retailers, food and consumer product companies and other organizations interested in promoting these preventive health messages are invited to work with the Partnership for Food Safety Education.  Contact info@fightbac.org for more information.